In 2020, Oodle rebranded their company in a way that would better capture the capabilities of the company, attract clients they want to work for, and colleagues they want to work with.
I started by revisiting the logotype, developing one that was bolder and more expressive. The company has a playful tone, so I introduced a broader, brighter color palette including a secondary color palette, and applied a space motif to our various brand literature.
We needed a website redesign that better-displayed case studies of our work, communicating what services we offer our clients in an explicit, detailed manner.
It has been an ongoing effort since the launch of the rebrand to develop additional brand outputs for clients and employees. I have designed shirts, enamel pins, office murals, holiday cards, social content, and more.