EyeMed is one of the nation's leading vision benefits providers. As the senior designer on this account at Oodle I helped overhaul their digital ecosystem, redesigning all of their digital properties both public-facing and internally-facing.
From the moment our team kicked off the project, following Web Content Accessibility Guidelines was a primary goal to ensure that all people could use their digital properties with ease. I conducted color studies to discover color contrasts that were level AA compliant, which sent ripples throughout the organization, ultimately altering their core brand colors as a result.
We began our redesign process with a very extensive wireframe. We identified the site's various audiences and stakeholders and developed a large number of content areas that EyeMed would be able to use for all of its content across the entirety of the site.