Cincinnati finance expert Lauren Carver enlisted my assistance to craft her small business accounting firm's brand. Collaboratively, we formulated a brand strategy, conducted naming exercises, and crafted brand collateral.


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Our goal was to set Lauren's business apart from the usual CPAs by injecting a contemporary and lively atmosphere into a more conventional industry. Through our collaborative naming exercises, we refined various moods and descriptions, laying the groundwork for a range of creative branding approaches.

Chosen Concept

Lauren identified the Coink concept as a true reflection of her warm and sociable demeanor, drawn to its memorable name that she believed would strongly connect with her intended audience. After finalizing the logo, we proceeded to craft essential business collateral—business cards, letterheads, social iconography, and additional materials—to ensure a swift and impactful launch of Coink's marketing efforts.


Let's Bake Up a Project Together